He Had It Coming...

Company:

Simon G. Jewelry company may not be the world’s finest of jewelers, but their latest as campaigns set them from above the rest. Their innovative and simplistic approach to displaying their products allow the consumer to fantasize of the feeling and luxury of wearing the advertized piece. In this ad, the ring and “price tag” speaks for itself through the company’s voice and viewpoint. The headline, “Make sure he sees what you did the with the settlement. –Simon G.” demonstrates and implies the company figure—Simon G. is telling the woman to go ahead and splurge on this fabulous and unmistakably noticeable diamond-encrusted ring.

This implies even more of a reason to make the purchase of one of their diamond rings without holding back. The company’s voice is clearly demonstrated through the simplicity of the ad focusing solely on the idea of a divorce settlement in an enticing and tantalizing light. The company wants to ensure that they understand their consumers and that diamond rings are bought for many reasons other than a unifying engagement or wedding band. The headline definitely creates a link between the company and the consumer by creating an ulterior motive in which most women tend to have after a nasty divorce.

I think by the company allowing to personify their voice through the thought process made by this demographic appropriately demonstrates the message Simon G. is trying to convey to it’s audience and image. Since I found this ad in a COSMOPOLITAN magazine, the strategy is appropriate for a jewelry company to approach a full-page ad with the personification though the company as if it were a person as well.

The tactic of placing the headline on the price tag to exemplify the voice of Simon G. is a well-thought strategy to deliver the message to its audience and to give the company an imaginative figure.

Party Ready?

DETAIL & ORGANIZATION

The beverage, Bacardi Silver Signature Lemonade rolls off of your tongue and entices you to quench your summer thirst. The print ad found in magazines such as Marie Claire portrays a tantalizing and refreshing image to the audience with a very detailed and specific body copy to enhance the invigorating malt beverage.

The ad relies solely on the body copy to deliver the message, no satirical or witty headline is displayed on the print ad, therefore the body copy must drive the message home.

Though there is no a distinct headline other than the product’s name, the organization is methodical.

The body copy states: “Enjoy the citrus refreshment of BACARDI SILVER Signature Lemonade. The delicious, ready-to-drink cocktail at 6% alcohol by volume.” Detailed, but not the selling point of the ad just yet.

“Tastes as natural as homemade lemonade, but with a unique twist that only BACARDI SILVER can deliver. Each mouthwatering sip cools and refreshes, making it the ultimate in party refreshment. Plan your escape. Open a Bottle.”

The last paragraph of the body copy entices the senses of the reader and delivers an accurate message that correlates with the image of the bottle and chilled glass.

Bacardi perhaps could have used a captivating headline since they are lacking in one, and made the firstparagraph of the body copy more enthralling and attention grabbing. However, the second paragraph is executed well in describing the product and the product’s texture. Perhaps if the headline was more than the brand name, there would be less risk of losing interest of the reader by the time they review the body copy.

Bacardi can be described in a number of attractive ways, and I think this ad could be a lot more alluring to its audiences.

I'm on Patron, Tequila!

VOICE & STYLE:

The world’s most recognized and infamous line of tequila must naturally live up to its luxurious and sophisticated standard. The Richard’s Group advertising agency accurately pegs Patron Tequila’s voice in their simplistic yet powerful print ads.

Patron’s print ads offer a subtle but witty message to its audience not only through its minimalistic graphics, but concise and snooty voice and consistent style.

In this example, the headline portrays four different options of desired and high-class getaways, implying the message appeals to those who are familiar with the finer travel destinations or those who aspire to own a casual vacation home.

The options are all equally enticing in class and luxury, depending on your climate preference can be thought as a difficult decision. The headline— “some perfection is debatable,” thus expressing an accurate statement but with a subtle and haughty voice. The copy brings the ad into full-circle with the following body copy—“some is not. Made by hand from 100% blue agave. The world’s #1 ultra-premium tequila.” This body copy implies the notion that although the destinations listed above can be debatably perfect, Patron tequila is far from debatable. The specifications in the body copy prove the headline to be true preceding their tag line, “Simply Perfect.”

The tone of the voice can be interpreted depending on the audience and how it is read. In my opinion, the ad gives a sophisticated, aristocratic tone, paralleling with Patron’s branding image.

The style of the ad is implemented through the concise and well-written choice words to describe the product. The diction is neither wordy nor over exemplified. Each portion of the ad flows into one another, allowing ease of reading and appreciation of the tactics utilized. Patron’s reputation is appropriately demonstrated through the strategic voice and specific style of writing.